Social Media Professional

The Social Media Professional Community

Tony Waghorn

Help: Setting up a linkedin? group for Business professionals

Hello,

Tony, and others: how do you go about setting up a successful group (Linkedin?) for the type of people below.

Thanks,

Tony

As a Christain charity we operate in a number of countries that you can't be a 'missionary'. The main way to be able to work in those countries is by creating business opportunities for our workers and the local community. (Things like a vegetable oil processing plant or a web design training company).

We are looking to engage with Christian business professionals who would be interested in running, advising or providing venture capital for these businesses.

Reply to This

Replies to This Discussion

Great question Tony,

As I see it there are two parts. The technology, which is create group in Linked in. You then have the community service part. Some thoughts listed below

- a firm foundation as to why you are setting up the group
- list what will be the benefit to the members
- get a core of active member to start it.

Then you are off... ensure you check back each day to help invigorate.

Be true to yourself and let people know what you want and go with the flow.

For me: I see the community as the members not mind, you are in the community to serve the members, not the other way round.

Hope this helps

Tony

Reply to This

That's very helpful. Thanks Tony.
I don't know where all these people are at the moment, but I'll see who I can find.

Reply to This

Teaching you to suck eggs but you could try

- Linkedin
- Twitter search
- Blog search

The ones who want to be found will be tell people that they want it.

However this will only find the more savvy folk... You will need to use standard offline techniques to find the ones not online.

Reply to This

That's helpful.
Quite a few of these people are in our "Harry" persona, early retired. Others are "Petes" experienced people with a few hours to spare here and there, and maybe a week to visit a project.
Most "Harrys" have a solid grasp of the basics (web, email, skype) but I wouldn't expect to find them social networking or twittering. The "Pete's" However could be there.

Sorry if the persona thing makes no sense to others here - Ask Tony - It's market segmentation on steriods!

Reply to This

Reply to This

RSS

Sponsors

proud to sponsor the Social Media Professional community.

© 2010   Created by Social Media Professional

Badges  |  Report an Issue  |  Terms of Service

Sign in to chat!